The Importance of Birthday Greeting Cards  

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Birthday Greeting Cards are Greeting Cards that you send or give to someone who may be celebrating their birthday. It is similar to a birthday cake. We all know everyone loves to receive a card, either by hand or by post. However, in the ever-evolving world that we live in, cards used to be a lot more popular than they are now due to the widespread introduction of the internet, mobile phones, and social media. This has led to the use of electronic birthdays cards or even posting a happy birthday message to a friend over Facebook. The appeal for greeting cards still exists for a lot of people. A card is known to be the most effective way of showing someone you care. Greeting cards are a staple in today’s culture and it is important to show people you care by sending an actual physical message that they can keep around as long as they need or want. 
 

Read on to find out more about the importance of Birthday Greeting Cards 

  
It has been scientifically proven and quoted by Dr. Lynda Shaw Neuroscientist “sending a card to someone can create a sense of well-being for the receiver”. The psychology of greeting cards has to do with self-worth and self-esteem. If you spend the time to write a card and send it to someone the recipient knows then you have given them some thought.  
 

Greeting Cards can express Emotions  

 
Sending a birthday greeting card can help you to express all the emotions with sympathy, joy, love, humour, thanks, and admiration. Any of your friends and family who have touched your life in any way a card can connect with them in an emotional way. 
 

To let someone know you are thinking of them  

 
A family member or friend maybe be feeling lonely and a card may add some pleasantness and happiness into their life.  
 

Keeps Business Relationships on a good level  

 
Sending a card to an employee gives you a great opportunity to show them that you appreciate the work that they do for you and your business. It will also lift your employee’s morale just knowing that you cared enough to remember them.  
 

The History of Birthday Cards  

 
The history of Birthday cards is said to have originated in England and is over 100 years old. Unfortunately, the evidence isn’t there to say who received or sent the first card. In those times, Birthday Cards were seen more like an apology. Back then people personally greeting a family member or friend in person on their birthday rather than sending a card but if they were not able to give it to them in person then they would send them a birthday card instead. The significance of a card was to send goodwill and hope to the person receiving the card. In recent times, people now send birthday cards to express their feelings to someone special.  
 
 
 

Greeting Cards History 

 
The greeting card history can be traced all the way back to Ancient Chinese. Chinese are known to have started sending the goodwill messages on a New Year as a tradition. The early Egyptians are also known to make used papyrus scrolls to send greetings to their family and loved ones. During the early 1400s, paper greeting cards that were handmade had developed in Europe. Germans at the time also printed New Year greetings on woodcuts.  
 
There are so many different cards to choose from as well as the traditional cards, there are modern cards, funny, floral cards, and many more. China is now becoming one of the largest manufacturers of Greeting Cards. Greeting Cards can bring a lot of joy to many people’s lives. It is a great way of communicating your wishes to a loved one. Little did the inventor of the birthday greeting card know after all those years ago just how popular and everlasting the trend of birthday cards have become. 

Why Real Greeting Cards are Better than E-Cards

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With new holidays around the corner Halloween, Christmas, and even your loved one’s Birthdays, you may be planning on sending a card to that someone special to celebrate the festivities. It is debatable as to which is the better option, however, the growing popularity of e-cards has become apparent. However, are e-cards the right way of expressing yourself. We all know every person will love to receive a traditional card received by hand or in the post. Nowadays there is a special card about for every occasion whether you are celebrating a birthday, Christmas, Mother’s Day, and many more, there is so much available on the market to the consumer.

In this ever-evolving world, we live in it is worth knowing that a real greeting card is still known to be by far the most effective and true way of telling every person that you really care. We live in a world that is run by digital communication but sending a card by post can mean a lot to the sender and the receiver. A traditional card shows the person you are sending to that you went out of your way to choose a card, handwrite it, and send it. The old fashion way is still apparent, and a lot of people still associate hand-written cards with care and appreciation. By handwriting a card, we are not only helping our own brains to learn and improve motor skills and expression, but we are also making people feel that they are worthwhile and valuable.

Let’s look at why real cards are better: 

Personal Touch 

Traditional cards provide a level of personalisation that an E-Card could not match. This way you can hand write your message to the person you are sending it to it is a great opportunity to show that you have put the effort in. Even if you only sign your name and their name it still means you are adding your own personal touch to the card.

Visibility 

To maintain a high visibility, sending a traditional greeting card is the best option. There are a lot of people who prefer their cards standing on their mantelpiece, on display, and in a visible location. A lot of people like to look at their cards and read them and if it’s a special time of year like Christmas and they may want to show their friends and family. With an E-Card you cannot really do this as very little people won’t be bothered to print them out.

Greetings that are heartfelt 

There is nothing quite the same as taking the time and writing your own heartfelt message to a loved one, addressing the envelope, and sending the card off in the post, this is showing the recipient that you really care. It expresses complex emotions and means a lot to many people.

They serve a keepsake purpose 

A personalised traditional greeting card creates the ideal keepsake for a loved one, family, or friends. A lot of people collect greeting cards and put them safely into an album for a keepsake. They will enjoy the memories for a lifetime especially if the card was for a special occasion like a 100th birthday and not many people see those days.

They are more meaningful 

With all the various greeting card shops there are available to the consumers it is more meaningful to someone that you went into a shop to pick out one and making sure it was the perfect one. There are so many designs to choose from and being able to see the card and the message inside, and the type of fabric it is made of, it is way more meaningful to buy a traditional greeting card then it is sending an e-card. It shows to a loved one that you put a lot of effort into it. Seeing your handwritten message personalises the sentiment and it shows you really care.

There is nothing quite like sending an actual greeting card to make someone’s day, to make some feel cheered and tickled pink to hear from you. Consider all the benefits of sending an actual greeting card and show the receiver they are worth more than a few minutes on the computer. 

Choosing the Perfect Greeting or Birthday Card

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Sometimes we all leave it until the very last minute to pick up the perfect card on our way to a birthday party or family celebration and in our hurry we pick up a sympathy card instead of a congratulations!
 
So what is the best way to do it? Here are our top tips to really make someone smile when they open up your card…
 
1. Try to take your time!
Instead of rushing and grabbing the first card you see, try and carve out a little time, even just 5 minutes and think about the person that you are buying for. What do they like? Are they a traditional Granny or a trendy teenager? Pick a card that you think THEY will like – not just the first one to fall into your hands!

2. Let the card do the talking…
If you aren’t comfortable pouring your heart out and writing a long personal message – let the card do the hard work for you! Pick a card that really says what you want to say – we take a long time to write the perfect message and verses for you!

3. Sparkle and shine
Pick a card that will really jump off the mantle piece and take pride of place! We have lots of glittery, shiny, 3D and colourful designs that will make your choice really stand out from the crowd.

4. Save time and buy in bulk
Be super organised for the year ahead and buy your cards for all of the birthdays, weddings and celebrations that you have coming up throughout the year. You’ll save time and money by buying with time on your side. Get a head start by visiting our online shop and having a browse…

5. Be thoughtful
There really is nothing nicer than getting a card in the post, it’s like getting a big hug in an envelope! Don’t wait around for a birthday to pop a card in the post – make a habit of sending a little hello to your loved ones to show that you care! We have lots of cards that are for no particular celebration – a blank canvas for your thoughts and wishes!

Irish greeting card
 
 

Warehouse Wonder!

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We are also looking for a Junior Warehouse Operative to join our Warehouse Team in our Head Office – we are very busy bees this year!

The ideal candidate will be enthusiastic, flexible and willing to work as part of our team on a number of tasks as assigned by a senior staff member.

Responsibilities & Duties
• Recycling & packing stock.
• Organising stock within our warehouse.
• Ad hoc warehouse duties.

Qualifications & Skills

Some experience within a warehouse would be an advantage.

 

How to Apply
Please send a cover letter and your CV to hello@garlanna.com

Closing date: 18/1/18

We are looking for a new Sales Representative!

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Happy New Year! 2018 is well under way now and we are excited to announce that we are expanding our team to help us spread the word about our gorgeous greeting cards…

We are looking for a professional, enthusiastic Sales Representative to join our team. Their main role will be to focus on maximising sales and securing new business while looking after our retailers in North and North East Dublin and the surrounding areas. If you fit this description or you know someone who loves greeting cards as much as we do, and would like to work with us then send them our way!

Responsibilities & Duties
· To achieve maximum sales profitability, growth and account penetration within the assigned territory.
· To establish new accounts and obtain orders by planning and organising daily work schedule, servicing and merchandising existing accounts.
· Provide complete and appropriate solutions for every customer to achieve their sales goals and to ensure customer satisfaction. 
· Submit activity and results reports, such as weekly work plans, monthly and annual territory reports.
· Monitoring stock with regular stock checks, recommendations on changes in design and best sellers while evaluating results, competitive activities and the potential for new products and services.
· Research sources for developing prospective customers and for information to determine their potential.
· Resolve any customer queries as they arise.
· Contribute to our team effort by accomplishing related results as needed.

Skills/Qualifications Required
· FMCG Sales background essential.
· Excellent Customer Service, Presentation and Negotiation Skills.
· Self-Confident, ability to work on your own initiative.
· Meeting Sales Targets.
· Territory Management.
· Motivation for sales.
· Full Clean Driving License essential.

Supplied
Company Vehicle with Fuel Card, IPad & Phone

How to Apply
Please send a cover letter and your CV to hello@garlanna.com

Eggcellent Easter Competition!

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We’re feeling super eggcited here in Garlanna in the build up to our second favourite season – Easter! What’s not to love, daffodils, tulips, cute little chicks, a very generous Easter bunny and most importantly lots of yummy chocolate!

To celebrate, we’ve hatched a little competition for all of our lovely fans. Can you guess how many little eggs and chicks we’ve squeezed into the jar? Head on over to our Facebook page and tell us in the comments. The winner will be selected randomly from the correct answers! The prize is a cracking goody bag of our lovely cards and some little surprises. Winner announced on Holy Thursday. A little like and a friendly share would be very nice 🙂

Happy Easter!

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Esater-egg-cards

Va Va Voom on Valentine’s Day!

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Valentine's-day-cards-

Want to make an impression this Valentine’s Day? Then do something a little different!

Think outside the big red box – instead of spending a fortune on fancy pancy presents, try buying something nice and small but do something BIG! Once you have the perfect Valentine’s day card and a token present like a nice bunch of blooms or yummy chocolates, you’ve ticked all the boxes and anything else you do will be a big surprise and earn extra brownie points! If you haven’t already picked up the perfect card – don’t worry our cards are in SuperValu, Centra, Spar stores and more all around Ireland, so you can get one right up until the last minute!

Make an impression and maybe….

  1. Go on a fun date – something you never usually do, try climbing a mountain together or visit a museum, take yourself out of your comfort zone!
  2. Instead of making breakfast in bed, maybe make a cute little packed lunch with a love note tucked inside!
  3. Write a poem or a funny song dedicated to that special someone in your life, get the creative juices flowing and stretch your fingers – put pen to paper and pour your little heart out! Writing something by hand means so much more than sending a text or message!
  4. Leave a little list on the fridge where your loved one will see it about all of the things you think are great about them – everyone loves to hear nice things!
  5. A good old foot rub! Valentine’s Day is on a Tuesday this year so if you’re significant other has been working hard at home or away all day then offer to give them a lovely and relaxing massage, you never know you might get one in return!

…and remember, Valentine’s Day is not just for couples, spread the love by doing something nice for friends and family too – make Valentine’s day into a love fest for everyone!

Happy Valentine’s Day xxx

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Are you a creative superhero?

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Doug drawing

If so, we need you! We’ve decided to take over the greeting card world and need more creative hands on deck to help us!

Our design studio is expanding and we have two new openings for a Graphic Designer and a Graphic/Web Designer.

Paper is our passion here in Garlanna, and we are looking for candidates who are paper and card mad just like us. If this sounds like you, then we’d love to hear from you.

Graphic Designer
The role of the Graphic Designer will involve a mix of creating greeting card designs from scratch – from concept through to production and also amending and updating existing designs.

We’re looking for someone who has their finger on the design pulse, and can spot emerging trends, popular palettes and create unique and innovative designs. A love of colour, pattern and typography is of huge importance. Excellent Mac skills and proficiency in InDesign, Illustrator and Photoshop are a must. The candidate we are looking for will also have strong writing skills and pay close attention to details both big and small! Practical knowledge of print production, paper and boards, finishing techniques and proofing are all required.

We are looking for a designer with 3 years + experience. Salary will depend on your experience. Applications via e-mail only, to laura@garlanna.com, with CV and a link to your portfolio or attach a PDF. This is a full time role in our head office in Rathnew, Co. Wicklow.

Swatches

Graphic/Web Designer.
We have a lovely website that we are very proud of and we would like to keep it in tip top shape – if you think you can help us out then please do get in touch!

This role will focus on our web presence and will involve maintaining our website, updating content, creating graphics for both the website and social media, uploading products, improving SEO and helping to increase our visibility online. The candidate will also maintain and update our trade website. Although this role focuses on web design, it involves working within our design team so knowledge and a love of design for print is a necessity.

Excellent Mac skills and proficiency in InDesign, Illustrator and Photoshop are required. Strong knowledge of WordPress and web development skills are a must for this role.

We are looking for a designer with 3 years + experience. Salary will depend on your experience. Applications via e-mail only, to laura@garlanna.com, with CV and a link to your portfolio or send sample links. This role is full time and based in our head office in Rathnew, Co. Wicklow.

We’re looking forward to hearing from all of the creative geniuses out there!

 

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Selling hugs in an envelope!

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Garlanna greeting cards

Wahoo, we’re famous! Did you see the article featuring Garlanna in the Sunday Independent this weekend?!

We had the pleasure of meeting Sean Gallagher recently when he paid us a visit to find out all about Garlanna. We gave him the grand tour of our head office, warehouse and our design studio. By the time his visit was ending, Sean was very well versed in the wonderful world of greeting cards.

If you missed the article, you can read all about Selling hugs in an envelope here. Enjoy!

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Are you super creative?

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We’re a creative bunch here in Garlanna and we love anything to do with paper and pretty things! If you share our passion for print and design, pattern and doodles then read on…

We currently have an opportunity for a Junior Designer to join the team in our studio in Rathnew.

The ideal candidate will have strong illustration skills and excellent knowledge and proficiency in InDesign, Illustrator and Photoshop. The role will involve a mix of creating designs, illustrations and patterns from concept through to production and also amending and updating existing designs. The candidate we are looking for must have strong writing skills and pay close attention to detail. Knowledge of print production, finishing techniques and web design an advantage – WordPress in particular. We are looking for a designer with 1-2 years experience.

Salary will depend on your experience. Applications via e-mail only, to laura@garlanna.com, with CV and a link to your portfolio or attach a PDF.